To all of our current and future Flect customers,

Over the past few years, there has been a growing wave of skepticism and unanswered questions about the companies producing automotive products. Customers and professional installers alike find themselves unsure of who to trust—unsure of which products truly deliver the quality and value they promise, and which ones are nothing more than clever marketing. While Flect has never been directly or indirectly involved in the controversies surrounding this industry—likely because we are still a newer player—I believe it’s time for a level of transparency that most founders have never offered and never will. This message is about setting the record straight, so you know exactly where we stand and what we’re all about.

If you’ve been in this industry long enough, you’ve seen the games. Companies claiming to manufacture their own products while quietly outsourcing everything. Brands rebranding off-the-shelf solutions and selling them as premium innovations. Businesses refusing to disclose where or how their products are made, all while flooding the market with marketing hype. It’s exhausting, frustrating, and worst of all—it leaves professionals and enthusiasts struggling to know who to trust.

At Flect, we've had enough of the deception. We refuse to play the same game. From day one, we’ve been transparent about how we operate: we don’t own a giant factory, we don’t pretend to, and we never have. Instead, we strategically partner with the world’s leading manufacturing facilities—companies that have already mastered the advanced technologies needed to bring our designs and ideas to life. This is real product development, built from the ground up.

Every product we release is the result of relentless testing, countless iterations, and an obsession with perfection. We don’t take shortcuts. When we decide to create a product, we spend months—sometimes years—testing, reformulating, and refining. We evaluate every microscopic detail, pushing the limits to ensure that what we bring to market is not just good—it’s the best. Our development process involves testing hundreds of variations, seeking out the most durable materials, the highest-performing formulations, and the most effective application methods. And before any product is released to the public, it’s sent out to real professionals for real-world testing. If it doesn’t meet our standards, it doesn’t get released. Simple as that.

That’s the difference between Flect and the rest. Most companies slap their name on something they had no hand in developing and call it their own. They don’t know what went into it. They don’t know how it holds up over time. And worst of all, they don’t care. Their priority is sales, not performance. That’s not how we operate. We believe that every product with our name on it represents who we are, and we refuse to put out anything less than the best.

And when you lead with true innovation, the industry follows. Time and time again, the biggest names in this space have copied what we’ve done—whether it’s a product name, a marketing method, or the way we empower professional installers. They take what we create and try to pass it off as their own. But the difference is clear: while others are focused on keeping up, we are focused on setting the new standard.

There’s a reason Flect has been around for years, yet you’ve never seen aggressive marketing from us. You’ve never received a call from a pushy sales rep trying to convince you to try our products. That’s because we don’t need to sell you on anything—we let our products do the talking. Our customers come to us, and once they work with us a single time, they stay with us for life. The quality, performance, and trust we provide speak for themselves. We don’t need gimmicks. We don’t need pressure tactics. We simply deliver the best, and that’s why professionals choose Flect time and time again.

Flect wasn’t built to be just another brand—it was built to change the way this industry operates. I started this company because I was tired of the misinformation, tired of the overpriced mediocrity, and tired of watching professionals struggle to find products that actually deliver on their promises. We exist to give you something better—products that perform, a company that tells the truth, and a brand you can trust without hesitation.

So if you’re done with the smoke and mirrors, if you’re ready to work with a brand that believes in transparency, quality, and real innovation—welcome to Flect. This is where the future of automotive protection and care is being built, and we’re just getting started.

Jack Pambukchyan

Founder / CEO